4 Major Work Tasks of PPC Services

Pay per click management is a data rich marketing channel and lends itself very well to analytics. A well managed PPC channel is cost effective and shows very high returns. The main activities which form part of a well managed PPC campaign are:

1. Keyword generation and expansion - This involves generation of a list of keywords on which client ads will appear. Keyword lists can be upto a million keywords.
2. Campaign setup- This involves ad copy writing for each keyword and deciding upon the best possible landing page for each keyword - This process involves a detailed study of the website, understanding of the link structure and classification of the keyword lists.
3. Conversion tracking and reporting- Sales, Revenue and Margin generated is captured and reported for every advertised keyword. This is used for deciding on which keywords to increase or decrease spending on.
4. Bid-Rank optimisation and Spend Allocation - Using keyword level tracking, the optimal rank of each keyword can be arrived at, which is then used to change the bids of keywords. The spend is allocated towards higher performing keywords and away from poorly performing keywords.

Author Bio:
Damarco Lampkin founder and Lead business development at Epic Interactive Media Inc., offering small business solutions in Web Development and Digital Marketing. Specializing in all things Google like Pay Per Click Advertising, Adsense, Video Ads, Mobile Ads, Shopping, Webmaster Tools and Google Analytics. We also specialize in Mobile App Development, Web Programming, Web Designs and have experts skilled in the following HTML,CSS, JavaScript, PHP,SQL jQuery, Python, Rudy, C++, AJAX, ASP. NET and countless other programs and markup language. Epic Interactive Media Inc. is grounded in years of experience in Web Development and in the Digital Marketing Industry.