Wednesday, 14 May 2014

BECU Continues Investment in Innovative Software to Improve Member Experience and ATM Availability

NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, and INETCO Systems Limited, a leading provider of transaction monitoring and analytics solutions for the banking and payment processing industries, today announced that BECU has licensed a combined NCR / INETCO ATM management solution. A technological leader in financial services, BECU will use NCR APTRA Vision and INETCO Insight software to monitor real-time ATM service delivery and enhance ATM availability in order to deliver the best member experience possible.
The largest credit union in Washington and the fourth largest in the United States, BECU has a visionary approach to member service. BECU invests in the latest self-service tools so that the majority of member banking transactions can be done via ATM or digital channels, and consultants can be kept free to focus on providing a high-level of personalized service. Like many credit unions and community banks, BECU also relies on a third-party ATM service provider, so visibility into the real-time performance and usage metrics of their ATM network is limited.
"Walking into a BECU branch with a down ATM would be like walking into a typical credit union and seeing a line of people waiting to speak to two tellers, while one of them sits 'CLOSED', staring from behind their window," said Shirley Taylor, ATM Channel Manager at BECU. "BECU is committed to providing an exceptional member experience, so rather than rely on after-the-fact third party reporting, we're using NCR APTRA Vision and INETCO Insight to get the real-time, end-to-end visibility we need to ensure the consistent availability of our self-service channels."
NCR APTRA Vision is a multi-vendor ATM management system used by financial institutions all over the world to proactively manage and improve ATM uptime and availability. INETCO Insight adds transaction monitoring and analytics to APTRA Vision, providing real-time alerting and end-to-end visibility into consumer transactions spanning ATMs, online and mobile banking. INETCO Insight captures every customer interaction in real-time, making it easy to quickly identify transaction issues that reduce revenues, strain operational resources and frustrate customers. Together, these technologies help ATM and IT operations teams improve ATM availability, identify when transactions slow down, time out or fail prior to in-bound customer complaints, and isolate device problems, third party response issues, communications failures, underperforming application components or infrastructure bottlenecks - on average 65 percent faster.
"APTRA Vision acts as the key nerve center for how financial institutions make decisions and implement change to their self-service strategy, which is increasing in importance as ATM networks become larger and as financial institutions rely more heavily on their networks for financial growth," said Ruth Fornell, vice president and general manager of Software and Professional Services, NCR Financial Services. "With a combined APTRA Vision and INETCO Insight solution, BECU will have a comprehensive decision support engine. We believe it will deliver a very fast return on investment for the credit union and help them improve ATM availability and member service."
"We are excited to have an innovative financial institution such as BECU choose the NCR APTRA Vision and INETCO Insight software solution to improve ATM availability and deliver an exceptional member experience," said Bijan Sanii, President & CEO of INETCO. "We also look forward to helping BECU further leverage INETCO Insight to gain visibility into transaction analytics that will help decrease ATM wait times and aid in decision making around the ATM channel, as well as other consumer facing channels."
To learn more on how to achieve an enterprise-wide performance view across your ATM- or multi-channel banking environment, please read this complimentary whitepaper from NCR and INETCO: http://www.inetco.com/landing/ncr_inetco_multichannel_banking_technology/
About BECU
BECU is a not-for-profit, member-owned credit union. Profits are returned to members in the form of better rates and fewer fees. With more than 850,000 members and over $12 billion in assets, BECU is the largest credit union in Washington and one of the top four financial cooperatives in the country. BECU currently operates over 40 locations in the Puget Sound region. Founded in 1935, BECU was formed to provide a banking alternative for the employees of The Boeing Company. Today, all Washington state residents are eligible to join. For more information, please visit www.becu.org.
About INETCO
INETCO(R) Systems Limited provides real-time transaction monitoring and analytics software to help channel managers and IT operations teams improve profitability, reduce operational costs, and provide an amazing customer experience. INETCO's proven solutions are currently deployed in over 50 different countries. Happy INETCO Insight(R) partners and customers include a variety of global companies spanning the multi-channel retail banking, ATM, retail, telecommunications and payment processing markets. http://www.inetco.com
Read the INETCO Blog
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About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

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Tuesday, 13 May 2014

NCR Helps Bank to Implement Its Multi-Channel Banking Strategy across Baltics

NCR APTRA(TM) software and NCR SelfServ(TM) ATMs support Swedbank's multi-channel banking strategy in the Baltic and provides improved customer service
NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, announced today that it is extending its 20-year relationship with Swedbank as it continues to help the leading Baltic bank to implement its multi-channel banking strategy across Estonia, Latvia and Lithuania. The strategy addresses demand from consumers who wish to use technology and online tools when they bank, as well as educating and encouraging other consumers who are not presently using technology-based banking services.
To help achieve this NCR will provide APTRA Edge software to help roll out ATM applications across Swedbank's NCR ATM network in 206 branches across the region. NCR also will work with partner Hansab to upgrade more than 150 of Swedbank's older NCR ATMs with the latest NCR SelfServ 22, 25 and 31 units. This includes cash re-cycling capabilities that will help Swedbank reduce costs by decreasing the number of cash deliveries required at branches and the time spent on cash management by branch staff. Hansab will continue to maintain NCR ATMs for Swedbank in all three countries.
"Responding to customer demand for an increasingly technology-based service, as well as educating them on the benefits of modern banking channels, is fundamental to our business," said Mr. Mihkel Roosme, Head of Multichannel Management Division at Swedbank. "To ensure that our multi-channel banking strategy delivers on this, we needed a highly integrated software and hardware solution. We have partnered with NCR for more than 20 years, so they are tuned in to our business and provide the high value solutions that turn our strategy into a reality."
NCR APTRA Edge is part of the APTRA suite of software that performs a variety of functions, including delivering secure transactions, managing the ATM network and building customer relationships. NCR APTRA Edge uses a Windows(R)-based XFS interface, facilitating an open software environment and making it vendor independent. APTRA is the world's most deployed* multi-vendor software family. The flexible software family is particularly relevant as financial institutions deploy more sophisticated functions at the ATM, such as voice control, cashless payments, advanced deposit, personalization, targeted marketing and integration with other channels.
"As consumers become increasingly aware of convenient technology-based banking channels, financial institutions, such as Swedbank, have responded to deliver on that multi-channel banking experience," said Joe Gallagher, vice president and general manager of Self-Service and Converged Channel Software, NCR Financial Services. "To achieve this, a fine balance of software and hardware must be carefully implemented to provide the desired customer experience. We are proud to have worked with Swedbank over so many years as it has evolved into the region's leading bank, and we will continue to help them make everyday transactions easier for their customers."
*According to data from RBR
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its web site which is updated regularly with financial and other important information about NCR.
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Friday, 2 May 2014

How to Create Effective Marketing Campaigns

Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and competitors. Using that information, you will choose different types of media and create your advertising and promotions. Start with number crunching, then use that information to create effective communications to boost your sales.

Research

Step 1
Research the marketplace. Determine if there is a need for your product or service, or customers might not want to buy it. Do this by looking for competitors. In addition to finding competitors, examine the differences between their business and yours. Look for a unique aspect about what you sell. For example, there might be many restaurants in your city, but you might be one of only a few that cater to budget-conscious families.
Step 2
Create a demographic profile of your potential customers. List the gender, age, race, location, marital status, parental status and income level of your primary customer and secondary buyers. Conduct customer surveys if you have access to their phone numbers or email addresses. Contact your industry's or profession's trade associations for research they have conducted. Conduct a survey on your website and offer a prize for participation. Limit this to people who have purchased your product online or who use a code on product packaging.
Step 3
Research your competitors to learn their price, selling message and product or service benefits. Compare your business to your competitors.

Product Development

Step 1
Determine if you need to change your product or packaging to better compete in your marketplace. A menswear store might consider adding boys clothing. A hair stylist might benefit from adding facials, manicures and pedicures and becoming a full-service salon.
Step 2
Develop a brand, image or position for your product or service in the marketplace. Your brand might be that you offer low-cost quality or that you provide high-end service. You might offer name brands or focus on servicing what you sell. You can position yourself as the destination of young, hip consumers, or sensible, practical seniors.
Step 3
Price your product to achieve your marketing goals. Once you know what you need to charge to make a profit, determine if you will undercut your competition, sell at a competitive price or price yourself higher. A low price positions you differently than a high price in the eyes of consumers. A low price decreases your profit margin but can help you take market share from higher-priced competitors. A high price might reduce sales but gives you higher margins and might position you as a higher-quality product or service.

Promotion

Step 1
Decide where you will sell your product. Based on your target customer and brand position, your best options might include retail stores, online, in catalogs, through TV offers or with direct mail. Consider your price point and branding when you choose distribution channels. Selling a high-end product at Wal-Mart, for example, sends a mixed message.
Step 2
Develop a public relations campaign to generate free media attention about your product. Send press releases to newspapers, industry trade associations, magazines, websites and radio stations. Write your press releases to focus on the newsworthiness to the public rather than making your communication read like a free ad. If you are a new business, stress that angle in local publications. If you have won awards, play that up. If you are creating jobs in a community, lead with that fact.
Step 3
Create an advertising campaign to send a controlled message to the marketplace. Research different media using each one's media kit. A media kit contains the demographics of the readers, viewers or listeners of a newspaper, magazine, website, TV station or radio station. Using the reader profiles in the media kits, choose media outlets with audience demographics similar to your target customers. In the ads, sell the benefits of your product or service rather than the features. Have a grand opening.
Step 4
Use promotions to generate more brand or product awareness. Create in-store promotions, such as coupons, aisle displays or product sampling. Sponsor events, such as charity balls, auctions or sporting events. Donate products to charities to raffle or auction.
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Things Needed

  • Marketplace research
  • Customer demographics

Tip

  • Test your ads and promotions before you commit your entire budget to a media buy or series of events.

About the Author

Sam Ashe-Edmunds has been writing and lecturing for more than 25 years, covering small business, health, fitness, cooking, nutrition and sports. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He in an internationally traveled sport science writer and lecturer.

Photo Credits

  • Jupiterimages/Creatas/Getty Images

posted by Unknown @ 07:33   0 Comments